LUMIX CLICK TO FAME

Brief

As part of launching Panasonic Lumix cameras in Bangladesh the client put forward two set of challenges. One was to create an ad campaign which would have maximum engagement among the photography enthusiasts and the other set of challenge was even bigger as it required the campaign to achieve national level PR and talkability.

Insight

Photographers love to take pictures, love to share their pictures and get recognized. There was a lack of international standard publications depicting the best of Bangladesh in pictures.

Solution

MACOMM team came up with the concept of the first ever photography based reality show in the world to create awareness of the Panasonic camera brand Lumix in Bangladesh. Lumix Click to Fame was created to engage every photographer in the country with the brand Lumix, with big recognition for the winners.

Result

• A staggering number of 8,000 registrations with more than 15,000 visitors to the micro site in just 2 weeks
• 100 contestants were shortlisted for a 3 days photo exhibition
• 12 episodes on TV, Grand Finale was live on air
• The best pictures of the project was compiled into a book titled "Beautiful Bangladesh" which was later used by Export Promotion Bureau of Bangladesh and Bangladesh Parjatan Corporation as official publication for introduction to Bangladesh.
• The first copy of the book was presented to Honorable Prime Minister of Bangladesh
• MACOMM won the Bronze Award at AdFest Bangladesh for achieving underlining the uniqueness, effectiveness of the campaign idea and philosophy of Changing Perceptions